Why this structure is useful
Product prompts become easier to evaluate when the benefit, hero object, setting, camera move, and final proof point are stated separately.
Copyable template
Create a short product story about [product] for [audience]. Start with [setting] and show [product] solving [specific use case]. Use [lighting and style]. Camera: [opening framing], then [detail move], ending on [proof point]. Format: [aspect ratio]. Keep [brand/color/shape continuity constraint].Variables to change
- product and audience
- specific use case
- setting and lighting
- camera sequence
- proof point and continuity constraint
Three-shot plan
- Shot 1: Establish the product in the real use context.
- Shot 2: Move to the key detail that demonstrates the benefit.
- Shot 3: Resolve on a clear proof point or product hero frame.
Failure modes to avoid
- Listing features without showing an action makes the scene feel like a catalogue.
- Changing product shape, label placement, or color between shots weakens brand continuity.
Continue planning
Open this template in the prompt builder
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